Trusted by businesses across North America
Our Mission
We exist to empower businesses to achieve extraordinary growth through data-driven marketing strategies that deliver measurable results. Our mission is to transform marketing from a cost center into a revenue driver by combining creativity with analytics, strategy with execution, and innovation with proven best practices.
We believe that great marketing isn't about gimmicks or shortcuts—it's about understanding your audience deeply, creating genuine value, and building lasting relationships that drive sustainable growth.
Our Values
The principles that guide everything we do
Results-Driven
We focus on delivering measurable outcomes that directly impact your bottom line and business growth.
Client-Centric
Your success is our success. We partner with you as an extension of your team, dedicated to achieving your goals.
Innovation First
We stay ahead of industry trends and leverage cutting-edge strategies to keep your marketing competitive.
Excellence
We maintain the highest standards of quality in every campaign, content piece, and client interaction.
Meet Our Team
Marketing experts passionate about your success
Dalin de Graff
Laxia is led by Dalin de Graff, a digital marketing expert based in Winnipeg, Canada, with 9 years of experience in SEO, GEO, and AI search. His results include +311% organic clicks for an e-commerce client, +300% calls for a Winnipeg clinic through local SEO, and +98% AI search traffic in 30 days. Before First Rank, Dalin was Marketing Director at Laxia Media, where his content programs generated over $50 million in additional client revenue and billions of content views. He writes about search, AI, and marketing at dalindegraff.com, and publishes the weekly Dalinio SEO Expert podcast. Today he also works at First Rank in Winnipeg, where he built the agency's GEO practice.
Dalin de Graff
Founder & CEO
Zaur
Chief Marketing Officer
As Chief Marketing Officer, Zaur leads brand strategy, performance marketing, and multi-channel campaign execution for high-growth companies. He also builds marketing teams and departments, using market analysis and competitive positioning to support sustained brand growth.
Miriam Uriarte
Head Video Editor
Motion Graphics Designer & Video Editor with 3+ years crafting cinematic, clean, and futuristic visuals for digital platforms.